We’re excited to announce a significant development that marks a new chapter in our journey: the acquisition of Permian Machinery Movers by Lonestar Forklift. This strategic move is a testament to our commitment to growth, market expansion, and enhancing our offerings. With over 40 years of dedication to excellence in forklift sales, rentals, service, and support, Permian Machinery Movers is a perfect fit for the Lonestar Forklift family.

Strategic expansion into West Texas

Permian Machinery Movers is a trusted name in El Paso and Odessa, Texas, renowned for expertise and reliable customer service in the material handling industry. Their team, comprised of over 70 dedicated professionals, including more than 25 skilled field and shop technicians, has made them a formidable presence in the region. This acquisition allows us to extend our reach into west Texas, offering our comprehensive range of products, services, and support capabilities to a broader audience.

A partnership of shared values and vision

Our decision to welcome Permian Machinery Movers into our fold was driven by a shared commitment to excellence and customer satisfaction. This union will enable us to offer our customers in the expanded regions more options through new product lines, alternative equipment brands, and innovative solutions. It strengthens our position in the market and enhances our ability to serve our customers better.

Ensuring a smooth transition with co-branding and future rebranding

To facilitate a seamless integration, we will initially co-brand with Permian Machinery Movers. This approach allows us to merge our strengths while preserving the trusted identity that Permian’s customers value. After a co-branding period of 4-6 months, we will fully integrate Permian into the Lonestar Forklift dealership network. Our focus during this transition is to align our systems and processes carefully, ensuring minimal disruption for our customers and a smooth onboarding experience for our new team members.

Embracing a bright future together

As we move forward with this exciting venture, we invite our entire team to extend a warm welcome to our new colleagues from Permian Machinery Movers. This acquisition is not just about expanding our geographic footprint; it’s about bringing together two teams with a common goal to lead and innovate in our industry.

We are committed to a smooth transition and are excited about the opportunities this partnership brings to all of us. Your support and commitment are invaluable as we embark on this journey together. Here’s to a future filled with growth, opportunities, and continued success as a united team under one brand.